Rocketflag on RocketFlag - Easy, Fixed Price Feature Flags

Everything Under Control: The New RocketFlag Dashboard

Wed, 22 Jul 2026 12:00:00 +0800

Most dashboards are a list of things you already knew, arranged in boxes. I’ve always thought a dashboard should answer exactly two questions: is everything ok, and what needs my attention? If it takes more than a glance to answer those, the dashboard isn’t doing its job.

How Coursebox Scales Safely: Zero-Fear Releases at B2B2C Scale

Wed, 01 Jul 2026 10:00:00 +0800

Shipping new features is the lifeblood of any fast-moving software company. But when you’re building a leading AI course creation tool serving millions of users, that lifeblood can quickly turn into a high-stakes liability.

Stop the Rot: Introducing Flag Caretaker

Mon, 22 Jun 2026 20:30:00 +0800

The launch of RocketFlag V2 last month included a teaser about building a weekly rubbish collection, acting as a bin truck for codebases to automatically cart away tech debt.

RocketFlag V2: The fixed price revolution evolves

Mon, 11 May 2026 23:29:21 +0800

The SaaS industry has a this crappy approach of trying to squeeze you for more by penalising you for growing. It’s anti-developer, a bit shit, and frankly just anti-fun.

Dogfooding Like a Pro: How to Safely Test in Production

Fri, 01 May 2026 22:45:00 +0800

The feature looks perfect on your machine. QA gave it the thumbs up in staging. The PM is happy. But ten minutes after the production deploy, the Slack alerts start firing.

What is a Canary Rollout? A Guide to Zero-Downtime API Migrations

Thu, 23 Apr 2026 10:00:00 +0800

If you’re a CEO, a Product Manager, or an Engineering Lead, “Release Day” is often the most stressful day of the month. You’ve invested weeks of budget into a new feature or a service migration, and now it’s time to flip the switch.

Decoupling Deployments from Releases: The End of the War Room

Fri, 17 Apr 2026 02:00:24 +0800

Remember the sheer dread of the old release day war room? Pizza boxes stacked up, sweaty palms, and everyone praying the monolith wouldn’t crash when the switch was flipped. That kind of white-knuckle event belongs in the past.

DORA Metrics: The Four Numbers That Tell You If Your Team Is Healthy

Thu, 09 Apr 2026 13:43:00 +0800

There’s a question I’ve seen teams avoid more than almost any other: “How do we actually know if we’re getting better at shipping?”

The End of No-Deploy Fridays

Sat, 14 Mar 2026 09:00:00 +0800

No-deploy Fridays is one of those rules teams adopt quietly, almost by osmosis. Nobody mandates it. It just becomes the norm because enough people have had their weekends ruined by a production incident that could’ve waited until Monday. I get it. I’ve been there.

Isolated, Flexible, and Fast: Introducing Per-Environment Cohorts

Fri, 27 Feb 2026 10:30:00 +0800

When we launched Group Flags last year, the goal was simple: stop the “flag sprawl” of having three different flags for dev, staging, and production. It worked brilliantly for standard rollouts, but we knew there was one area where you needed even more surgical control Cohorts.

Swap the Engine While Flying: De-risking API Migrations with Canary Rollouts

Mon, 23 Feb 2026 12:24:00 +0800

Migrating your application to a new downstream API or service provider is often compared to swapping a plane’s engine while it’s still in the air. For Product Managers, CEOs, and CTOs, the traditional “big bang” release, cutting all your users over to the new service at the exact same moment, is the stuff of nightmares. If the new endpoint buckles under production load or returns unexpected data, your entire user base experiences the outage immediately. You are left scrambling for a frantic, high-stakes redeployment to roll everything back.

RocketFlag's Year in Review

Sat, 10 Jan 2026 21:51:21 +0800

Hello from the RocketFlag team!

As we kick off 2026, it’s the perfect time to look back at an absolute cracker of a year. Throughout 2025, the focus remained steady: empowering development teams to release software with more confidence and less stress. From major architectural overhauls to those “quality of life” features that make your workday smoother, we’ve been busy under the hood.

One Year In: Celebrating 2 Million Monthly Requests

Tue, 02 Dec 2025 13:33:40 +0800

We Prepared for 1 Million, But You Gave Us 2 Million

We actually had the champagne on ice—and a nice “1 Million Requests” digital banner ready to go. We were tracking the numbers steadily, waiting for the moment to celebrate that big seven-figure milestone.

Introducing Group Flags

Mon, 10 Nov 2025 12:24:21 +0800

Ever found yourself juggling multiple feature flags for the same feature? You know, new-dashboard-dev, new-dashboard-staging, and new-dashboard-prod?

It’s a common workaround, but it’s messy, hard to track, and adds unnecessary complexity to your release pipeline. When you want to promote a feature, you have to remember to find and update the next flag in the chain.

Introducing Flag Statistics in RocketFlag

Sun, 29 Jun 2025 13:27:21 +0800

Feature flags are the backbone of modern, agile development. They give you the power to decouple deployment from release, run A/B tests, and safely roll out new functionality. But once a flag is in the wild, have you ever found yourself asking:

Target Your Audience Like a Pro: Mastering User Cohorts

Thu, 29 May 2025 20:19:00 +0800

Releasing new software features can feel like walking a tightrope? You’re eager to deliver value and get those exciting updates into users' hands. But on the other side, there’s the risk: a buggy release or a poorly received feature can dent user trust and harm your product’s standing. So, how do you innovate with confidence, minus the massive gambles? This is where user cohorts step in – a Product Manager’s ace up the sleeve for rolling out features smartly and safely.

Version 1.7 Release Notes: Flag management tools, security updates and performance

Thu, 01 May 2025 19:24:00 +0800

Version 1.7: Sorting, stale flags, and the regular security and performance updates

1.7 adds a few nifty tools for managing your flags such as being able to see in an simple visual when a flag was last hit as well as surfacing up information about stale flags.

Announcing RocketFlag for teams!

Wed, 19 Mar 2025 20:19:00 +0800

Introducing Teams Plan for Collaborative Feature Flag Management!

I’m excited to announce the launch of the brand-new Teams plan for RocketFlag! Listened to your feedback and understanding that as your team grows, so do your needs for collaboration and control over your feature flags. That’s why RocketFlag now has a plan that empowers your entire team to manage and utilise feature flags effectively, all while maintaining a cost-effective approach.

Stop Paying Per Toggle: Why Fixed Pricing Feature Flags are Smarter for Your Budget

Mon, 10 Mar 2025 20:19:00 +0800

Feature flags (or feature toggles) have become an indispensable tool for modern software development teams. They allow you to decouple deployment from release, test features in production safely, perform gradual rollouts, and quickly disable problematic code without a full rollback. In short, they give you control and reduce risk.

Version 1.6 Release Notes: Feedback, Teams, and Major Improvements!

Thu, 13 Feb 2025 22:24:00 +0800

Version 1.6: Feedback, Teams, and Major Improvements!

1.6 is all about feedback. Which I love by the way, and you should definitely be giving me more of it. 😁

Hello Santiago & Los Angeles!

Mon, 10 Feb 2025 19:51:00 +0800

Thanks to AI for the image. Holywod.

RocketFlag has Expanded! Now Serving Los Angeles and Santiago!

I’m incredibly excited to announce a major expansion of the RocketFlag service! RocketFlag has officially launched in Los Angeles, California (USA) and Santiago, Chile! This means developers and teams in these vibrant tech hubs can now enjoy the full benefits of RocketFlag’s platform, closer to home and with even lower latency.

Release notes: Version 1.3

Tue, 21 Jan 2025 15:30:00 +0800

Version 1.3!

A short while ago, I posted an update to what’s new with RocketFlag, but in the month and week since then, I’ve been hacking away and bringing even more improvements to RocketFlag!

Availability of Go SDK for RocketFlag

Tue, 07 Jan 2025 13:27:21 +0800

Unleash the Power of Go with RocketFlag’s New SDK!

Exciting news for all you Go developers out there! I’m excited to announce the official release of the RocketFlag Go SDK! This makes integrating powerful feature flags into your Go applications easier than ever before.

Release Software Confidently with Feature Flags

Thu, 12 Dec 2024 14:22:01 +0800

Let’s face it, deploying new software features to production can be nerve wracking. The anticipation builds, you push the button, and then, you hope that all the monitoring, alerting and testing you’ve done will mean a successful deployment. But, will it be a smooth ride, or will you be left you scrambling to fix things while users wait patiently or quietly go to the competition? Will you even know if there’s been a failure? Where’s that rollback button again? Do we even have one, and do I even have the right permission to use it in my infrastructure consoles? What does it even look like?

Release notes: Version 1.0.1

Tue, 10 Dec 2024 16:17:31 +0800

Welcome to version 1.0.1

Since the release of RocketFlag last week, I wanted to share that the response has been really great. A lot of people have said such nice things and have been sharing the love around on socials. To those I say: “Thank you!”. It’s really nice to see and I am forever grateful for your support.

Hello, World!

Mon, 02 Dec 2024 00:00:00 +0000

Hello World!

I wanted to take a moment to introduce the world to RocketFlag.

I’ve been building this product over the past few months, mostly to solve a problem I have seen encountered in countless teams I’ve worked in, but one that is a solved problem.