RocketFlag's Year in Review

A huge first year for RocketFlag! From analytics, multiple new regions to UI overhauls and Grouped Flags, 2025 has been a huge first year.

Published on: January 10, 2026

Hello from the RocketFlag team!

As we kick off 2026, it’s the perfect time to look back at an absolute cracker of a year. Throughout 2025, the focus remained steady: empowering development teams to release software with more confidence and less stress. From major architectural overhauls to those “quality of life” features that make your workday smoother, we’ve been busy under the hood.

Here is a look at the features and milestones that defined RocketFlag in 2025.

1. The Rise of Group Flags and Multi-Environment Mastery

The biggest shift this year was how we handle complex environments. We moved beyond simple toggles to provide granular control for sophisticated CI/CD pipelines.

  • Multi-Environment Project Support: We introduced distinct project types, allowing you to choose between “single environment” and “multi environment” setups right from the start.

  • Environment Labels: You can now define and manage custom environment labels for your projects, ensuring your flag management matches your actual infrastructure.

  • Per-Environment Configuration: We overhauled our Group Flags API to support unique traffic percentages and enabled states for different environments within a single flag.

  • Advanced Validation: To support complex naming conventions, we extended validation for group flags to include dots, dashes, and underscores.

2. Deep Insights: Flag Stats and Analytics

Deciding when to retire a flag is just as important as launching one. This year, we brought data to the forefront.

  • Usage Statistics (Teams Plan): We launched a suite of analytics, including 7-day usage windows and aggregated “flag hits” displayed via intuitive line and pie charts.

  • “Last Hit” Indicators: No more guessing if a flag is still active. We added a “Last Hit” value to the interface, complete with emoji indicators to show you exactly when a flag was last evaluated by your users.

  • Stale Flag Labels: To help keep your codebase clean, RocketFlag now automatically applies a “Stale” label to any flag that hasn’t been changed for more than 30 days.

3. Expanding Our Global Footprint

Speed is one of our core values, and that means being close to where your applications live.

  • New Regions: We expanded our infrastructure to include Sydney, Santiago, Los Angeles, Jakarta, and Paris, ensuring lower latency for teams operating across the Asia-Pacific, Americas, and Europe.

  • Public API Enhancements: We introduced new public endpoints (like /flags/project/:id) to make it easier for client-side applications to fetch flag statuses securely and efficiently. We’re offering a Developer Sneak Peek for this endpoint—it’s not officially in the docs yet, but give it a try and let us know if you find it useful!

  • SDK v1: We officially bumped the RocketFlag SDK to version 1.0, providing a stable, reliable foundation for your integrations.

4. Developer Experience & UI Overhaul

We believe a feature flagging tool should be a joy to use. This year, we gave RocketFlag a fresh look and more power for the power users.

  • Dark Mode and Themes: Long nights in the terminal are easier on the eyes now with full support for Dark Mode and customisable theme colours.

  • Enhanced Sorting: Managing hundreds of flags is now easier with multi-column sorting and directional arrows to find exactly what you need.

  • System Messages: We implemented a system-wide alert mechanism to keep you informed about important platform updates directly in the dashboard.

  • Performance Under the Hood: We migrated our access logs to BigQuery for better performance and implemented batching for database writes to ensure the platform remains lightning-fast as you scale.

5. Celebrating Big Milestones

In November we had the champagne ready for the 1 million mark, but November had other plans. Turns out we smashed through that record and hit double that with 2 million requests.

We thought the year was done at that point as everyone settles down end of year and people tend to clock off and not care too much about anything else. But we were blown away in a VERY BIG WAY.

Unbelievably, the RocketFlag API served 61,498,839 requests in a single month of December—a 30x increase in traffic in just 30 days. That’s ~23.73 requests per second to the RocketFlag API, and January shows no signs of slowing down.

The best part? Despite our traffic exploding, our customers’ bills didn’t budge. That’s the core of our mission: providing a platform that scales with you without the “success tax” of usage-based pricing. As it turns out, we were just getting started.

Looking Forward to 2026

The mission hasn’t changed: we want to make powerful feature management accessible and affordable. With the same fixed, predictable pricing we’ve had since launch, you can continue to scale your feature flag usage without worrying about a surprise bill based on your user count.

Whether you are using our free plan for a side project or collaborating on the Teams plan, thanks for being part of the RocketFlag journey this year.

Ready to make 2026 your safest release year yet? Get started with RocketFlag today.

Footnote: This post was written with AI (Gemini 3), and lightly edited by JK.